growth marketing lead
remote · full-time
about the role
we're looking for someone to own the growth and marketing of our apps. you won't be the face on camera — you'll be the one running the whole engine: recruiting creators, directing the content, and hunting for the short-form formats that break out, then scaling them across our products.
it starts at zero and it's hands-on. virality-dependent, cheap in absolute spend, expensive per view until you crack a format. your job is to find that format, prove it, and turn it into a machine — and to keep going through the months before it shows up.
what you'll do
- own growth end to end — strategy, channels, budget, and the numbers that matter
- recruit, negotiate, and manage a roster of creators; build the content engine from the ground up
- direct the creative: shape hooks, scripts, and formats, and give the feedback that turns a flop into a hit
- study what's already working on tiktok and reels, and adapt those patterns to our apps
- run a fast experiment loop — ship daily, kill what flops, double down hard the moment something hits
- find a format that hits repeatedly across creators, then scale it
- work closely with product and engineering on go-to-market
what we're looking for
- you have big ambitions
- you care about creating something, not clocking in and out
- a hunger to learn and grow yourself — no ego
- you've grown something with short-form content before (especially tiktok and ig reels) and understand why things go viral
- a builder's mindset — comfortable owning growth from zero to one with no playbook handed to you
- strong instincts for psychology, tension, attention, and viral formats
- you can direct creators and content even if you're not the one on camera
- comfortable with native editing (tiktok / reels) and AI content tools
compensation
this is a startup, so we're offering equity in the company's revenue.
how to apply
send your resume and a paragraph or two about yourself and why you're right for this role to hiring@argonautstudios.co